Vodafone Marketing Issues Assignment Example | Topics and Well Written Essays - 1000 words

Vodafone Marketing Issues - Assignment Example Proposal: From the above annexure, it is observed that sales, as well as the market capitalization of the organization, has increased in the past year owing to the advertising efforts taken up by the company from past 2007 in the Hong Kong as well as the other units. Out of the total revenues generated by the advertising companies, a 9% increase is attributed to the Vodafone advertising campaigns (Eaton. M, 2007). With the increase in the ad spends, the company could boost its sales of mobiles and network services so much that even though the Average Revenue per User (ARPU) has been reduced to its rock-bottom prices, the increased customer base improved the profitability levels of the company. As already known, due to the recessionary pressures in this year, the sales targets were cut down twice already. The company is gearing up to face the turmoil by cost-cutting measures. In this exercise, reports suggest that severe cut in the ad spend would be taken up as one such measure along with the other measures of job cuts and logistics. (Thiel. S, 2009). As already emphasized, ad spend is directly related to the increase in sales and customer growth, a cut in that expenditure may cause negative repercussions for the organization. Instead, if increase in the ARPU is considered commensurate to the industry levels, given the existing large customer base of 289 million customers (Anon. 1, 2008), more revenue can be generated per customer which could be utilized for the required ad spend thereby giving a scope for the growth of the customer base in the future also. Research conducted by the Mc. Kinsey and London Business School suggests that firms which reduce their ad spend during the worst of the times tend to lose both in the short and the long terms.  

Effects of Mass Production of Industrial Corn Research Paper

Effects of Mass Production of Industrial Corn - Research Paper Example The temperate plains of the US offers some of the best emergent environment for corn in the earth, that making the US as the world's top manufacturer of corn in terms of both price and volume. So that US is not only the top manufacturer of corn in the world, but also the top exporter. â€Å"On average, about 20 percent of corn produced in the US is exported. During fiscal year 2010, the United States exported 49.9 million metric tons (1.96 billion bushels) - accounting for 53.8 percent of world corn exports. During the same period, other major corn exporters included Argentina (16.7 million metric tons, or 660 million bushels) and Brazil (8.6 million metric tons, or 338 million bushels)† (Corn: Zea Mays, Family Poaceae, Commonly Known as Maize, 2010). Industrial corn is mainly used for industrial purpose. So that mass production of industrial corn create certain issues or problems in U S. Main two problem faced by the society due to the impact of mass production of corn is the environmental problem and economic problem. Environmental problem can be reduced by way of reducing the chemical usage for producing the corn for industrial usage. Like economic problem of the corn can be reduced by way adopting the most stable financial policy. This research proposal consists of economic and environment problem of the mass production of the corn and also the causes of these problem.... Now a day, due to the globalized economy, the world faces many problems pertaining to the .environment such as water pollution, air pollution, etc and these environmental problems have direct and indirect impacts on the society. An environmental problem happens whenever there is a change in the quantity or quality of any environmental issue which indirectly or directly influences the health and well-being of man in an unfavorable manner. Environmental problems history is always regarding human dealings with the natural world. The important objective of environmental history is to increase our understanding of how a human has been influenced by the environment in the past and also how they have influenced those surroundings and with what consequences. Direct Problems: For mass production of corn the agriculture sector requires ample fertilizers and the intensive use of fertilizers create water pollution, which, in turn, may affect human health and natural eco system. As such, this may be described as the â€Å"environmental and health consequences of industrial agriculture† (Lappe, 2011, para. 4). The use of chemicals can cause negative impacts in human and mammals and livestock. Increased production will lead to the increased production of ethanol. In the US more ethanol refining plants are seeking permission to start new facilities. To increase maximum corn production for getting more profit the agriculturists may use nitrogen and other chemicals, which will affect the surface and ground water quality. Indirect Problems: The massive use of corn for industrial purpose would bring high demand for the corn which will lead to the increase in the price of the product and to meet increased demand the country have to import from other countries. â€Å"The